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There + Back Club Custom Travel Quiz
Custom quiz experience for There + Back Club designed to guide prospective travelers toward a trip style, planning path, or curated recommendation. This should be positioned as product strategy and interaction design: a lightweight intake tool that makes personalization feel editorial, useful, and brand-aligned instead of generic.
The problem
What would make this experience more useful?
The answer
A direction built around the people using it.
Custom quiz experience for There + Back Club designed to guide prospective travelers toward a trip style, planning path, or curated recommendation. This should be positioned as product strategy and interaction design: a lightweight intake tool that makes personalization feel editorial, useful, and brand-aligned instead of generic.
Concepts and drafts
Making the direction visible before it is final.
Early concepts used the available tools to test the structure, voice, and visual direction before committing to a finished expression.
Exploring the solution
Testing the details that turn an idea into an experience.
The finished direction brings the strategy, visual system, and interaction details together into a practical experience.