Design shapes our customs and habits, breathes life into the ordinary, and, at its best, creates tangible impacts out of our shared values.
From the start of my career as a community organizer, I learned how to connect with my community by listening to their stories of change. When I transitioned into digital media and web development, I took the principles of listening, storytelling, and connection and made them the foundation of my design practice.
Working with established national advocacy organizations and startups just beginning to define themselves, I design for the future my clients believe in.
Taara.Quest's founder has a powerful vision of an interconnected, immersive network of women leaders. Her core values of community and cutting-edge tech meant the visual identity of the site needed to encompass the possibility of a new kind of space, but one built by and for women.
We took existing logo colors to create a gradient palette and imagery that centered the women experiencing Taara.quest, while adding touches of depth and space to encourage visitors to explore beyond the first page.