services Live
The Norfus Firm
UX redesign and site enhancements for The Norfus Firm, a workplace culture, investigations, and advisory practice. The work can be framed around clarifying a complex service model, strengthening trust signals, and making it easier for organizations to understand how the firm solves people-centered workplace challenges.
The problem
How do we make complex workplace services feel clear, credible, and easy to act on?
Organizations facing sensitive workplace questions need to recognize their situation and see a credible next step without being overwhelmed by legal or service language.
The answer
A direction built around the people using it.
The Norfus Firm is a DEI-focused consultancy that develops toolkits and resources to help organizations build more equitable, inclusive workplaces. Their digital presence is the primary distribution channel, so the site has to work for every organization that needs it, regardless of how they access it.
The site had accumulated the classic trifecta of problems: plugin conflicts causing instability, outdated infrastructure that had drifted out of compliance, and a content delivery system that made it hard for the right organizations to find the right resources. All of this needed to be addressed without a full rebuild.
Concepts and drafts
Making the direction visible before it is final.
The work began with infrastructure triage: identifying and resolving the plugin conflicts behind the instability, then modernizing the underlying site architecture to return it to a stable, performant baseline without disturbing what was already working.
From there, the concept work focused on an accessible resource page for the DEI toolkit library. The drafts prioritize WCAG-compliant front-end architecture and a clear information hierarchy so the content is genuinely usable for every visitor.
Exploring the solution
Testing the details that turn an idea into an experience.
The final layer is discoverability: SEO-optimized content filters within Elementor, plus automations that reduce the maintenance burden for the team. Organizations looking for specific toolkits can find what they need more quickly, while the Norfus team can spend more time building the content itself.
This is an active engagement. Outcome metrics are forthcoming, but the work is already centered on a more stable, accessible, and maintainable way to deliver essential resources.
