services Live
Accessible Survey Patterns
A privacy-aware, accessible alternative to an exit-intent popup survey: multiple interaction patterns that still meet the feedback brief without creating an intrusive or inaccessible experience.
The problem
How do we gather useful feedback without relying on an inaccessible, privacy-risking exit-intent popup?
The original brief called for an exit-intent survey, but that approach introduced privacy, accessibility, and interruption concerns for people trying to leave the site.
The answer
A direction built around the people using it.
Instead of shipping an exit-intent popup, the work reframed the brief around respectful ways to invite feedback. The result protects privacy and accessibility while still giving the organization useful opportunities to learn from visitors.
Concepts and drafts
Making the direction visible before it is final.
The concept phase compares several lower-pressure feedback patterns, each designed to be understandable, optional, and usable with a keyboard or assistive technology. These alternatives show that a better experience can still meet the original need.
Exploring the solution
Testing the details that turn an idea into an experience.
The live demos make the tradeoffs visible. They explore timing, language, and interaction patterns that earn a response rather than interrupt a person who is trying to leave.